- Get More Than “Whatever”
- Get More From Research
- Get More Actionable Insights
Get More Than “Whatever”
For over 20 years, GTR Consulting has been engaging kids, teens, their gatekeeper parents, and young adults (21-35) to better understand their hopes, dreams, fears, and desires—and what drives their engagement with brands like yours.
We know how your target market thinks—and how to ask the right questions to help you see the world the way they do. We don’t talk at them or down to them. We talk with them. They know (and appreciate) that we’re really listening to what they have to say.
We don’t limit ourselves to a single market research methodology or approach. We focus on being honest and direct with young people, positioning ourselves as both an informed questioner and a peer to help them feel comfortable enough to provide honest, direct feedback.
We consider ourselves interpreters. Translators. We understand what our clients are looking for as intimately as we understand their target markets. We know how to manage conversations with young people to deliver the insights you need to drive your business.
Our size lets us be nimble and responsive to your needs. Every GTR Consulting project is managed by a single seasoned senior researcher—from bid to screener and discussion-guide development to moderation, report write-up, and final presentation to the client.
Because we take on a limited number of projects, we can give every client our fullest attention. We take the time to really understand your situation and objectives to ensure that every aspect of your project runs smoothly and provides the best possible results—from methodology and markets selected all the way down to the food we offer clients in the back room.
“Our approach results in satisfied clients—and mutually beneficial long-term relationships. We’re proud of that.”
“I’ve worked with Gary steadily for over five years and in that time have found him to be detail oriented, an excellent moderator, and an astute strategic thinker. He’s extremely knowledgeable about gaming and the youth market in general, and always adds value, from initial project development to his insightful final reports. Whatever we throw at him, whether it requires different methodological approaches or varying age and gender targets—from 8-year-old girls and boys to 50-year-old men and women—Gary’s more than up to the task.”
We consult with you to fully understand your needs and
help identify the most appropriate, cost-effective methodologies
to achieve your objectives.
GTR Consulting’s syndicated gTrend Reports offer penetrating insight into the world as today’s youth see and experience it. They provide a deep macro understanding of target markets.Read More
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