Archive for October, 2014

What does a brand have to do to capture and maintain the fickle Millennial interest? … A lot.

Millennials are fickle. They have developed in a world where change is constant; where the next paradigm-shifting piece of technology is just a CEO’s presentation away. They have been taught to embrace change and revel in experimentation. Couple that with the non-stop societal and technological input that far exceeds their ability to process it all. Add all this up, and we can see why brands have such a hard time nailing down their fragmented focus.

So what does a brand have to do to capture and maintain the Millennial interest? … A lot. Brands have to be constantly reinventing themselves, and creating fresh, interesting, and engaging content that can reach them and connect with them on a personal level. We have found that Millennials want to have a relationship with their brands. And a relationship means being a good friend: one who listens, responds, shares (but doesn’t over share) … and rewards them for their friendship with inside information, coupons, special sales, etc. According to this article, brands like Pizza Hut, Oreo’s and Wendy’s are paying attention to this advice and keeping their eye on the prize. (http://www.entrepreneur.com/article/238809)

Why are Millennials so stuck in life?

We call the Millennials the Vortech’s as they are somewhat stuck in the vortex of their technologically-enhanced life—they swim with the current and don’t fight against it, they wish they could do things but simply don’t have the time, the money or the motivation to make it happen. There is no question that the job market, the economy, and their significant debt have played a substantial role in this “stuckness” but despite this they are surprisingly optimistic and still expect to ultimately achieve their goals. This article is further verification of our findings.

How do Millennials feel about having babies out of wedlock? They’re not so sure.

In our gTrend Young Adult Report, we say that Young adult Millennials are AmacHRONISTIC—they move forward while simultaneously pining for the past. They wistfully describe the natural life cycle as having changed and not necessarily for the better; and they are somewhat ambivalent about it. One 28-year-old woman in our study explained: “There is not dating, married, having a baby, growing old together anymore. In almost every relationship at least one of those is out of order.” Today’s NPR article reflects this trend.

For teens, why is Facebook like your DVD Player?

What’s the deal with teens and Facebook? Part of teens’ nature is they are consistently inconsistent. So, while teens are “over” Facebook they still use it (http://tinyurl.com/q352rp2). For teens, there is no question that Facebook is not as cool, (or as used) as it once was—and not nearly as cool as Instagram, Snapchat, or Twitter (http://tinyurl.com/m3z446y)–but it is still a source and resource in their lives. It’s like our DVD or Blue Ray players – we can’t get rid of them quite yet, they’re still (occasionally) useful and we have a great deal invested in them!