Press & Posts

Do teens suffer from an excess of access?

Today I want to talk about the gTrend called eCcessibility™. This trend is about the excess of access. Access that is too much, too soon, and too easily stumbled upon. Today’s teens celebrate success of being completely tethered and having total access, but there’s a dark side to this universe. Technology opens up doors that can’t be closed, it opens them up to things they’re not quite ready for and don’t really want. Check out this anti-sexting ad from the UK. In fact there’s data and evidence to suggest that excessive access via technology and social media has played a […]

Why do many Millennials think that every job is a temp position?

Our gTrend Young Adult Report™ shows that the ever-evolving roster of technology throughout their lives has programmed Millennials to think that it is ok to try things out and abandon them without much investment. This has already been translated into the workplace where according to a recent study only 13% of Millennials say they should stay at a job at least five years before looking for a new job (compared to 41% of Boomers). In fact, many Millennials say that workers should only stay in a job for a year or less before looking for a new position. Look out […]

Why is technology the cause of and solution to many of teens’ anxieties?

Today’s teens have a paradoxical relationship with their technology.  It is both a friend and companion that connects them to their world and an enemy that drags them down. In our gTrend Teen Report, we call this phenomenon iPressure.™ A 16-year-old in our gTrend Teen Report summed up the role of technology in teens’ lives. When asked what an alien teen would need if they appeared in the modern world, he answered, “A cell phone, computer, food, water and shelter—in that order.” Here are FIVE things we’re seeing and hearing about how technology and social media have drastically changed teens’ […]

What does a brand have to do to capture and maintain the fickle Millennial interest? … A lot.

Millennials are fickle. They have developed in a world where change is constant; where the next paradigm-shifting piece of technology is just a CEO’s presentation away. They have been taught to embrace change and revel in experimentation. Couple that with the non-stop societal and technological input that far exceeds their ability to process it all. Add all this up, and we can see why brands have such a hard time nailing down their fragmented focus. So what does a brand have to do to capture and maintain the Millennial interest? … A lot. Brands have to be constantly reinventing themselves, […]

Why are Millennials so stuck in life?

We call the Millennials the Vortech’s as they are somewhat stuck in the vortex of their technologically-enhanced life—they swim with the current and don’t fight against it, they wish they could do things but simply don’t have the time, the money or the motivation to make it happen. There is no question that the job market, the economy, and their significant debt have played a substantial role in this “stuckness” but despite this they are surprisingly optimistic and still expect to ultimately achieve their goals. This article is further verification of our findings.

How do Millennials feel about having babies out of wedlock? They’re not so sure.

In our gTrend Young Adult Report, we say that Young adult Millennials are AmacHRONISTIC—they move forward while simultaneously pining for the past. They wistfully describe the natural life cycle as having changed and not necessarily for the better; and they are somewhat ambivalent about it. One 28-year-old woman in our study explained: “There is not dating, married, having a baby, growing old together anymore. In almost every relationship at least one of those is out of order.” Today’s NPR article reflects this trend.

For teens, why is Facebook like your DVD Player?

What’s the deal with teens and Facebook? Part of teens’ nature is they are consistently inconsistent. So, while teens are “over” Facebook they still use it (http://tinyurl.com/q352rp2). For teens, there is no question that Facebook is not as cool, (or as used) as it once was—and not nearly as cool as Instagram, Snapchat, or Twitter (http://tinyurl.com/m3z446y)–but it is still a source and resource in their lives. It’s like our DVD or Blue Ray players – we can’t get rid of them quite yet, they’re still (occasionally) useful and we have a great deal invested in them!

Six Truths About Millennials and Sex

Inspired by the “Sex-T” ™ trend of the gTrend Teen Report by GTR Consulting —  Today we are going to address some rumors about teens’ views on sex and reveal whether they are Totally True or Not Completely True.  Keep in mind that, as with everything about this generation, Millennials have complicated and sometimes contradictory feelings about sex. Rumor #1:  Today’s teens are more open to and supportive of same-sex relationships and the LGBT community in general.  TOTALLY TRUE.  This generation more than any other is in favor of gay rights and same-sex marriage. Seven in ten people born after 1981 support […]