The gTrend Teen Report gets you deep inside the heads of today’s high school−aged teens. These teens—we call them the CyborGen—have an incredible love for technology (for the most part) and can’t live without it.
This report examines how from-birth interaction with technology has resulted in fundamental shifts in teens’ outlooks, mindsets, and social lives—as well how (and how not) to market to them. The gTrend Teen Report answers key questions about understanding and marketing to today's high-school-aged teens, including:
- How to connect with a generation distracted by a never-ending flood of data.
- How their from-birth association with technology has fundamentally shifted teens’ outlook, mindset, and social life.
- How to—and how not to—reach today’s teens.
Revealing the world as today’s teens see and experience it, gTrend Teen Report:
- Identifies 15 distinct macro-trends, each depicted in a concise, understandable framework, plus a broad set of implications and revealing quotes from teens.
- Is an in-depth, illustrated presentation based on a proprietary nationwide qualitative study verified by quantitative data.
- Presents a detailed examination of American teens’ complex relationship with technology, and how it impacts their mindset, outlook, buying behavior, communication, media consumption, relationships with brands, and, ultimately, their psyche.
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Impactful New Themes In The New gTrend Teen Report Include:
- iPressure – Teens love how technology connects them to the broader world, but are increasingly stressed out by 24/7 connectivity and the social and competitive pressures that accompany it. Marketers need to be sensitive to these pressures and show teens how they can help make life easier for them.
- Relationshorts – Technology has changed how teens interact with each other, compressing their experience of time and accelerating the lifecycle of their relationships. Marketers should expect teens to be more fickle than ever—with brands as well as with each other.
- Advertorture – Teenagers understand that they have advertisers to thank for free technology services, but they are turned off by online advertising—so marketers need to resort to innovative approaches to reach them.