gTrend Reports
- Identify distinct macro trends, each in a concise, understandable framework.
- Provide an in-depth, illustrated presentation based on a proprietary nationwide qualitative study verified by quantitative data.
- Offer a broad set of implications and revealing quotes from the target.
- Identify distinct macro trends, each in a concise, understandable framework.
gTrend Young Adult Report 2019
The gTrend Young Adult Report provides penetrating insights into what we call “the Crossovers”—today’s 21- to 35-year-old consumers whose complex relationship with technology has them accustomed to but overwhelmed by a world that is all about engagement and connection.
This report explores a generation that is always connected but hard to connect with, demands and expects ease and efficiency, and has relationships with technology as complex as any human relationship.
Learn More About the Young Adult Report Including a Sneak Peak
gTrend Teen Report
The gTrend Teen Report gets you deep inside the heads of today’s high school−aged teens. These teens—we call them the CyborGen—have an incredible love for technology (for the most part) and can’t live without it. This report examines how from-birth interaction with technology has resulted in fundamental shifts in teens’ outlooks, mindsets, and social lives—as well how (and how not) to market to them.