Tag gary rudman

Can texting by teens reach a danger level?

BY AISHA SULTAN
ST. LOUIS POST-DISPATCH – 01/25/2010

Emily Tedford, 13, is having dinner with her parents at a Brazilian restaurant, and 20 of her closest friends know she has ordered the grilled pineapple and banana.

It’s just one of hundreds of text messages she’ll send tonight.

Emily, an A student in St. Charles, sends nearly 20,000 texts a month, as she has for the last two years since she got her phone. She is one of the übertexters, with the phone pad chronically attached to her thumbs.

Her parents, Paul and Rebecca Tedford, aren’t too concerned. They periodically monitor the texts on her phone to make sure it’s typical teenage chatter. If they find something inappropriate (such as when she posted questionable song lyrics on Facebook), they make her remove the post and issue a public apology. (They even had her write a report about the origin of said lyrics.) Of course, they subscribe to an unlimited texting phone plan.

They figure that even while sending more than 600 texts a day, Emily still keeps up with school, plays the drums and runs track. She clearly has plenty of friends, and a few of them also rack up more than 15,000 texts a month.

“For the most part, we have a really good kid,” Paul Tedford said.

They did have to take her to the doctor once when her wrists started hurting. It was tendinitis.

But are hundreds of texts a day the new normal? And because today’s tweens and teens would rather text than talk, what kind of adults will they grow up to become?

Among the teens who say they text, the average number of text messages they send and receive in a month is about 3,500, based on a query in the Kaiser Family Foundation’s recent report on children and media use. With the spread of smart phones and popularity of unlimited texting plans, use of text messaging has skyrocketed.

AT&T’s data from the third quarter of 2007 show that nearly 66 million subscribers sent 24 billion text messages. Two years later, in the most recent third quarter, about 82 million users sent 120 billion texts.

As parents of teens can attest, texting is frequently the easiest way to keep tabs, get a response and avoid hearing attitude. Some may lament the loss of personal contact, perhaps the demise of civility and an inability to fully experience a moment. But others point out that members of polite society in the late 1800s thought telephones ought to be installed in barns. They were considered just as intrusive and impersonal.

“It’s debatable to talk about what is a pathologized amount of texting,” said Amanda Lenhert, a senior research specialist at the Pew Internet & American Life Project.

There may be plenty of kids who send thousands of texts a month but are able to still talk to people, read a variety of things, get outside and do other activities, she said.

It may seem like a parody of a Sprint commercial, but many teens are most comfortable sharing their most intimate feelings through this shorthand language, according to Gary Rudman, chief executive officer of GTR Consulting, which offers trend reports on teens and technology.

When asked by GTR about the sort of things they prefer to text, one teen responded that she would rather text “when it’s something really sad or something not that important to talk about.” Another wrote: “Guys always break up with you on SMS (short message service). They don’t want to hear you cry.”

Emily agrees. “I think it’s easier to say anything with text messages,” she said. “You can’t stutter, it’s not as awkward-feeling. I feel more comfortable talking to people that way.”

It’s this avoidance of conflict and lack of human interaction that worries psychologists such as Sherry Turkle, director of the Initiative on Technology and Self at the Massachusetts Institute of Technology. She is writing a book, “Together Alone: Sociable Robots, Digitized Friends and the Reinvention of Intimacy and Solitude,” to be published next year.

“You lose something if you don’t talk,” she said. Teens need to learn how to respond and pick up on verbal cues, how to spontaneously respond to questions without having to compose or construct a response and how to effectively handle confrontation.

“They don’t have that developmental skill,” she said.

In the last billing cycle, Emily used her phone to send 19,657 texts and spent 102 minutes talking on the phone. “And an hour of that was probably spent talking to me,” her mother said.

Turkle argues that there also are opportunity costs. What else would children be doing in the hours they are currently spending on text messaging? There is a value to stillness, which most children today cannot fathom, in taking an undistracted walk or looking out a window without constant vibrations from a phone interrupting their thoughts.

The teen years are critical in discovering one’s identity, she said. When the most common form of communication allows the child to construct an identity, compose the persona he wants to project, it stymies development, she said. It is a less authentic version of a teen’s self, she said.

She does not recommend taking away a cell phone. The trick is to look critically at how we behave with our phones.

“This is the communication device of their generation. Everyone has to live in (his or her) generation,” she said.

Desperately seeking the female ideal

Tweens and teens are trying to look older. Women are trying to look younger. All the self-modifying leaves little time for learning or doing.

Chicago Tribune

By Anne K. Ream

November 16, 2008

Remember your 6th-grade class picture?

I’m sorry to take you back there. I know this is awkward for all of us but think about it for a moment. You might have been many things at 12: bucktoothed, regrettably sporting a bowl cut or, in my case, plagued by a gap-toothed smile.

What you probably weren’t was professionally improved upon. But an unfortunate school photo is, according to trend watchers, fast becoming a remnant of another time.

A plethora of photo agencies and Web sites now offer retouching services that wipe out pesky adolescent imperfections, making for a more gorgeous (and grown-up) school picture. One such site offers a “Total Makeover Age Progression,” a retouching package for young girls that includes new hair, skin, makeup, eyebrows, facial expressions and even arm reshaping.

Tween and teen girls are the new grown-ups, participating in our image-conscious culture in unprecedented ways.

Spas and salons report increased demands for facials, full makeovers and bikini waxes for girls who have yet to reach puberty.

Abercrombie & Fitch has marketed thong underwear with slogans such as “wink wink” and “eye candy” to girls age 7 to 14. Gary Rudman, author of gTrend Report, a nationwide study on tweens and teens, says “There isn’t a real teen on television. Dramas such as ‘Smallville,’ ‘The O.C.,’ ‘One Tree Hill‘ and ‘Laguna Beach‘ feature teens whose vocabulary, complexion, fashion sense, wisecracking and comedy skills well-exceed their supposed years. This places a great deal of social pressure on ordinary teens to act with life experiences they don’t possess.

“The combined efforts of magazines, television programs, MTV and models in teen stores have fabricated an image of what teens should be and look like,” Rudman said. The only problem is, it’s impossible for real teens to live up to the [media-hyped] expectation.”

The sexualization and “adultification” of girls is a troubling enough trend. But it’s bookended with an equally disturbing phenomenon: the extreme “youthification” of older women.

Thanks to Pilates, supplements, salmon-only diets, $500 face creams and a breathtaking array of surgical and dermatological fixes, 50 is the new 30. Or 20. Or something like that.

It seems almost quaint to remember the days when “Does she or doesn’t she?” referred to hair color. Today it’s not so much about what women put on (makeup, hair color, shape-shifting lingerie)—but what we put in—collagen, Botox and an entire arsenal of injectables.

The joke in Hollywood just over a decade ago was that there were three ages for actresses: Babe, District Attorney and Driving Miss Daisy. Well, they’re all Babes now. A recent issue of Glamour, with the headline “Sexy and Happy at 20, 30 and 40,” features a photo of three A-list actresses who, despite a 20-year age span, look to be roughly the same age.

The popularity, in recent years, of child-inspired clothing for women—including schoolgirl dresses and over-the-knee socks—manages to be creepy and, in its faux nostalgia, more than a little bit sad.

The nationally televised 2005 “Victoria’s Secret Fashion Show” that featured supermodels dressed in baby-doll teddies, pulling stuffed animals and surrounded by toys, made clear that the trend of dressing women as girls had gone mainstream. The current Neiman Marcus catalog, which sells $1,200 diamond “Hello Kitty” watches to women, shows that the trend has gone upscale. Am I alone in thinking “Hello Kitty” and “diamonds” really don’t go together?

In a new variation of an age-old formula, teen television programming has come to dominate the adult market, with shows like the high-school drama “Gossip Girl” attracting adult viewers in record numbers.

Disney star Miley Cyrus captured the muddled-up cultural moment we find ourselves in perfectly when she recently told Vanity Fair that “Sex in the City” is her favorite TV show. A 15-year-old-going-on-20 follows the TV adventures of a group of 30-something women who look like they are not much over 20. In a crazy way, it makes perfect sense.

The adultification of young girls—and the youthification of older women—points to a troubling cultural fixation on an age and beauty “sweet spot,” that elusive place and space when women are, at last, “just right.”

The American Psychological Association has a name for this—”age compression,” which is defined as “a phenomenon in which girls are adultified and women are youthified.” According to the APA, age compression affects younger and older women in largely the same ways, impacting cognitive functioning and body image, increasing the probability of eating orders and depression and creating a restless and relentless need in some women to alter who they are.

The realization—or rather, the belief—that at so many points in our lives the world wants us to be different—older and sexier, or younger and fresher—comes at a social cost. Girls and then women become so busy self-modifying or improving that little time is left over for learning or doing. We have the power to change the world, but it’s too often subjugated to the culturally constructed need to change ourselves.

Some say that it has been ever thus. And certainly, a focus on physical appearance is not new: More than three decades ago researchers argued that physical beauty can translate into power for girls and women. But our definition of beauty shifts according to contemporary cultural values, and there is strong evidence that physical appearance was not always the prime currency it seems to have become today for a girl’s social success.

In her groundbreaking book, “The Body Project: An Intimate History of American Girls,” Cornell University researcher Joan Jacobs Brumberg examined the diaries of adolescent girls in the U.S. over the past 100 years to better understand how they discussed self-improvement. While girls of earlier eras focused on improving their studies and becoming better-mannered, the diary entries of contemporary young women showed an almost exclusive emphasis on improved or changed physical appearance.

Feminist firebrand Elizabeth Cady Stanton, in her renowned work, “Our Girls,” once wrote, “I would have girls regard themselves not as adjectives but as nouns.” It’s a hopeful sentiment that feels, right now, more nostalgic than ever before.

Anne K. Ream is a writer and the co-founder of Girl360.net, an empowerment project for tween girls.

The Five Drivers Of Teen Buying Behavior: What Marketers Need To Know

Welcome to the GTR Consulting Blog. The goal of this forum is to create a thought-provoking dialogue among marketers about the best way to approach kids, tween, teens, and twenty-somethings –

So what’s the best way to start understanding a market of consumers that can confound even the best marketers? By realizing that today’s teens are the ultimate moving target. Since adolescence, their lives have been a continuous process of adopting and integrating socially impactful technology. To succeed with this unique demographic – increasingly known as The Flux Gen – marketers must understand the five fundamental drivers of the teen psyche and buying behavior.

1. Cool looking technology, or Technobling, is the new badge item. Teens demand style just as much as functionality. Any product marketed to teens must have both. As one 16-year-old boy told us in a focus group, “You don’t want a girl to see you using a lame, old, ugly-ass cell phone.” Gucci, Christian Dior, Chanel – not to mention Nike, Microsoft, Disney, among others – are already hip to that fact.

2. It’s got to be ultra customizable. Teens have a need to personalize almost every aspect of their lives. They’ve come of age in a democratized world that celebrates individual identity. FaceBook, NikeID, cell phone ring tones, Xbox 360 faceplates all provide an opportunity to apply a signature touch. Customization is a way for teens to exert a modicum of control in a world that’s out of their control.

Next Week: Part II outlines the remaining three Drivers of Teen Buying Behavior.