Get More Than “Whatever”
Custom & Syndicated Market Research Focused On Kids, Teens, & Young Adults
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About GTR Consulting
Founded in 2001 by Gary Rudman, GTR Consulting specializes in custom qualitative research —from general exploratory research to concept, new product, target, usability, advertising, and packaging testing. GTR Consulting clients include Fortune 1000 companies, government agencies, and social marketing firms.
GTR also creates comprehensive syndicated macro trend reports. Our gTrend Teen Report (covering high school-aged teens) and gTrend Young Adult Report (covering 21- to 35-year-olds) provide detailed qualitative and quantitative research that identifies emerging trends in those targets’ relationships with technology, and how those trends impact their spending, leisure, and communication habits; their relationship with the environment; and their attitudes toward and consumption of advertising and media.
Read More About Gary Rudman Our Approach
We “get” youth
For over 20 years, GTR Consulting has been engaging kids, teens, their gatekeeper parents, and young adults (21-35) to better understand their hopes, dreams, fears, and desires—and what drives their engagement with brands like yours.
We create authentic connections
We know how your target market thinks—and how to ask the right questions to help you see the world the way they do. We don’t talk at them or down to them. We talk with them. They know (and appreciate) that we’re really listening to what they have to say.
We do whatever it takes to connect
We don’t limit ourselves to a single market research methodology or approach. We focus on being honest and direct with young people, positioning ourselves as both an informed questioner and a peer to help them feel comfortable enough to provide honest, direct feedback.
We give you a recipe for success
We consider ourselves interpreters. Translators. We understand what our clients are looking for as intimately as we understand their target markets. We know how to manage conversations with young people to deliver the insights you need to drive your business.
We’re flexible and efficient
Our size lets us be nimble and responsive to your needs. Every GTR Consulting project is managed by a single seasoned senior researcher—from bid to screener and discussion-guide development to moderation, report write-up, and final presentation to the client.
We give you the attention you deserve
Because we take on a limited number of projects, we can give every client our fullest attention. We take the time to really understand your situation and objectives to ensure that every aspect of your project runs smoothly and provides the best possible results—from methodology and markets selected all the way down to the food we offer clients in the back room.
We develop relationships, not just research findings.
“Our approach results in satisfied clients—and mutually beneficial long-term relationships. We’re proud of that.”
“Since my first project with Gary in 2016, he has been my only choice for qualitative Star Wars research and more. I personally trusted him with 23 research studies across North America, Europe, and Japan. Not only does he expertly navigate managing facilities, logistics, translators, and international moderators, but he understands the unique challenges of entertainment & technology. I could count on Gary to connect authentically with consumers of all types, especially our younger audiences. Reaching teens, parents, and young adults is vital to many of my projects, making Gary a perfect match. Most of all, I appreciate Gary’s agility to get in field fast, accurately, and adapt in real-time during the research. He was comfortable (and truly embraced) the ambiguity I constantly threw his way, which he wrangled to turn into truly insightful work.”
Cole Horton, Former Senior Manager Consumer Insights, Electronic Arts
Our Services
GTR Consulting engages kids, teens, their parents, and young adults to deliver the actionable market insights companies need to succeed.
Custom Qualitative Research
We consult with you to fully understand your needs and help identify the most appropriate, cost-effective methodologies to achieve your objectives.
Read MoreSpeaking Engagements
Gary Rudman of GTR Consulting can speak on a variety of topics related to Gen Alpha, Gen Z and Millennials.
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GTR Consulting is a California Certified Small Business