GTR Consulting’s new gTrend Young Adult Report provides penetrating new insights about "The Crossovers"—today’s 21- to 35-year-old consumers whose complex relationship with technology has them accustomed to but overwhelmed by a world that is all about engagement and connection.
The gTrend Young Adult Report answers the key questions about understanding and marketing to today's young adults, including:
How marketers can reach a generation:
- That is always connected but hard to connect with.
- That demands and expects ease and efficiency.
- Whose connection with technology is as complex as any human relationship.
Revealing the world as today’s young adults see and experience it,
the gTrend Young Adult Report:
- Identifies 10 distinct macro-trends, each depicted in a concise, understandable framework, plus a broad set of implications and revealing quotes from young adults.
- Is an in-depth, illustrated presentation based on a proprietary nationwide qualitative study verified by quantitative data.
- Presents a detailed examination of American young adults’ complex relationship with technology, and how it impacts their mindset, their outlook, their buying behavior, their communication, their media consumption, their relationships with brands, and, ultimately, their psyche.
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Impactful New Themes In The New gTrend Young Adult Report
- Byte-Sized Frenemy – How young adults’ love/hate (but mostly love) relationship with technology both isolates them and connects them to the broader world.
- Commayment – How instant communication has changed their relationship with commitment for the worse.
- Advertorment – Why these consumers are so turned off by online advertising, and how marketers can break through to them.