This week we speak to Ed Coke of Repute Associates, an Expert on Cause Marketing. He explains what marketers need to consider for a successful Cause Marketing campaign. (Stick with it, it’s worth it!) 4th in our series!
Tag Cause Marketing
Gen Z have some very specific suggestions for and examples of how to succeed in Cause Marketing.
When it comes to Cause Marketing, Gen Z is inherently suspicious. Our advice: it can be done right, but proceed with caution. 2nd in our series with more to come.
Cause Marketing is a double edged sword when targeting Gen Z. Done wrong or right, it still has pitfalls.