When it comes to Cause Marketing, Gen Z is inherently suspicious. Our advice: it can be done right, but proceed with caution. 2nd in our series with more to come.
Tag College Students
Gen Z College students go outdoors to escape from technology and find their Zen. They do not and can not take their devices for fear of being sucked back in to the madness. But there is a catch 22 which leads to AAMO (Anxiety about Missing Out).