This week we speak to Ed Coke of Repute Associates, an Expert on Cause Marketing. He explains what marketers need to consider for a successful Cause Marketing campaign. (Stick with it, it’s worth it!) 4th in our series!
Tag Gen-Z
Gen Z have some very specific suggestions for and examples of how to succeed in Cause Marketing.
Cause Marketing is a double edged sword when targeting Gen Z. Done wrong or right, it still has pitfalls.
Gen Z is disappointed in state of the nation and they, like the rest of us, need a break from the conspiracy theories, hate, and lies.
Marketers beware, Gen Z doesn’t fact check their information, they crowd source it.
Despite what parents want or understand, Gen Z’s devices are an important conduit to their friends and to the world … and that’s not going to change.
The second in our series on Screentime: If GenZ are being productive on and offline, they feel they deserve a break, and for these teens, the screen is the break.
The first in our series about GenZ and Screentime … To adults and parents it’s a constant battle. For GenZ it is their everything.
For Gen Z, making phone calls is not a thing, they primarily use social media to communicate.* During the Pandemic, many gamers have substituted videogames as their go-to hangout space with friends.
Among Us provides an approachable and accessible way for Gen Z to connect in this socially distanced landscape.