COVID-19 has had a tremendous impact on Gen Z and how they look at the world and their place in it. They hate the pandemic, but they also see how it has reconfigured their life outlook, in many cases for the better.
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Gen Z considers themselves the most openminded generation to come along. They see the struggles their parents generation face and the negative agenda that the Trump administration has promoted but have hope for the future of the country.
Distance Learning in the COVID era is hard on GenZ Teens, it is stressful and anxiety provoking. They can cope, but they could use a hug.
Instagram is a place where teens can show a representation of themselves, get their “news” and add another point-of-connection to their world.
Although Tik Tok is considered a social media, for teens, it is more accurately a short-form entertainment delivery vehicle.
For teens, SnapChat is the way to “casually” and consistently maintain connection with their community.
Millennials and GenZ want to feel like they have an authentic connection to their brand. That means feeling like the brand understands them, relates to them, and gives back to them in a genuine way.
In a world of ever-changing technology, Millennials and Gen Z have learned to become adept at adapting. Not surprisingly, they have come up with their own unique coping techniques for this COVID-19 Era.
In the COVID-19 Era, Gen Z & Millennials use technology as a connector more than a means to an end.