Gen Z has been raised in a society filled with disposability and endless options. If their phone doesn’t work, is lost or broken, they can get a new one; the next version is around the corner anyway. If the movie is too long, they can fill in the time with a quick Tik Tok video, a Snap chat or a mobile videogame. If a conversation is too boring or not coming easily enough, the phone is an easy go to. If “you’re not feeling it” cancel plans at the last minute But it doesn’t stop there, if a relationship is too much, another opportunity is just a swipe away. If a job is too taxing … leave, there is another option out there. Too long, too hard, too much, it has become very easy to just opt out. Working extra hard to achieve, get, do, purchase or consume something isn’t all that appealing for Gen Z.
We as Gen X and Boomers, shake our heads. They’ve got no grit. They are too soft. They opt out too easily.
But maybe Gen Z has it all figured out.
Maybe they just know how to balance it all.
Critics might say that Gen Z’s penchant for seeking quick fixes undermines their ability to work hard and commit to long-term goals. However, it’s crucial to recognize that they are operating within the parameters of the environment they were raised in. Their behaviors may not necessarily be a sign of lacking grit but rather a reflection of their adaptation to a digitally driven, fast-paced world. Gen Z’s ability to navigate various options and quickly pivot is a form of adaptability and resilience. They are agile in dealing with change and exploring opportunities, which may prove to be a valuable skill in a fast-paced, ever-changing world.
It’s essential for Marketers, Parents and really anyone over 40 to understand that each generation adapts to its unique set of circumstances and challenges. Rather than dismissing Gen Z’s approach as lacking, we need to embrace the potential benefits it offers.
I will leave you with three examples of Gen Z’s approach that maybe we 40+ers need to learn to embrace:
- Career Exploration: Gen Z is open to exploring various career options and industries. They are not bound by traditional career paths and are willing to take on diverse roles, pivot between fields, or pursue unconventional career trajectories. This adaptability allows them to remain flexible in a job market that is constantly evolving.
- Cultural Awareness and Sensitivity: Gen Z is adept at understanding and respecting cultural nuances. They pivot their communication styles and marketing approaches to effectively reach diverse audiences, showcasing their adaptability in a globalized world.
- Work Life Balance: They value work-life balance and can prioritize their well-being and mental health at a moment’s notice, emphasizing the importance of downtime and personal growth alongside their professional endeavors.