For Gen Z, making phone calls is not a thing, they primarily use social media to communicate.* During the Pandemic, many gamers have substituted videogames as their go-to hangout space with friends.
Tag Video Games
Among Us provides an approachable and accessible way for Gen Z to connect in this socially distanced landscape.
What does it take for GenZ to move a videogame (or anything else) from “on the wishlist” to a purchase. More than anything else, it’s the multiple, personal touch points that reinforce their decision them from all angles.