Gen Z has developed a significant fear of awkwardness and embarrassment, which has been intensified by the reduction of in-person social interaction of the Covid era. Growing up in a highly connected and digital world, they face constant scrutiny and comparison through social media, leading to a fear of awkward moments that might result in public humiliation. The rise of cancel culture adds to their risk aversion, making them prioritize self-preservation and avoid potentially embarrassing situations. Moreover, the prevalence of digital communication reduces face-to-face interactions, making Gen Z feel less prepared to handle real-life social situations. The comfort of screens allows […]
Vigeos & Insights
This week we speak to Ed Coke of Repute Associates, an Expert on Cause Marketing. He explains what marketers need to consider for a successful Cause Marketing campaign. (Stick with it, it’s worth it!) 4th in our series!
Gen Z have some very specific suggestions for and examples of how to succeed in Cause Marketing.
When it comes to Cause Marketing, Gen Z is inherently suspicious. Our advice: it can be done right, but proceed with caution. 2nd in our series with more to come.
Cause Marketing is a double edged sword when targeting Gen Z. Done wrong or right, it still has pitfalls.
Gen Z is disappointed in state of the nation and they, like the rest of us, need a break from the conspiracy theories, hate, and lies.
Gen Z college students are desperately seeking normal, and “normal” is being around others in real life. This social interaction, even if silent, helps them to stay on task and stay sane.
Gen Z College students go outdoors to escape from technology and find their Zen. They do not and can not take their devices for fear of being sucked back in to the madness. But there is a catch 22 which leads to AAMO (Anxiety about Missing Out).
Marketers beware, Gen Z doesn’t fact check their information, they crowd source it.
Parents blame screentime for teen stress, but these devices and platforms they are not the sole source of the problem. We can’t forget about the pressures of school, especially in this day and age.