For teens, SnapChat is the way to “casually” and consistently maintain connection with their community.
Vigeos & Insights
We focus on Millennials and GenZ, but what about Dogs? Some fun this week.
Millennials and GenZ want to feel like they have an authentic connection to their brand. That means feeling like the brand understands them, relates to them, and gives back to them in a genuine way.
What Focus Group respondents say, and what they mean are two entirely different things.
In today’s video, we hear from GenZ and Millennials about how they’re suffering from what we’ve coined as “MAYLAISE” a shelter-in-place exhaustion that has even further loosened their ability to commit.
Millennials have an interesting relationship with their technology, it is their “Byte-Sized Frenemy,” the cause and solution to many of their problems. Learn more about this trend in this excerpt from our syndicated gTrend Young Adult Report on the 21- to 35-year olds.
We call the current batch of 21- to 35-year olds, The Crossovers. Find out why, and what the overall themes of this cohort are in this video.
For over 25-years, we’ve conducted custom qualitative research with kids, teens, and young adults. These are some of the respondents we’ve come across.
Gen Z and Millennials have a surprisingly interesting and mature view of the upsides of this terrible COVID-19 situation we find ourselves in.
In the beginning of the Pandemic, I braved my first ever self-haircut (with a little help). But we’ve been doing online custom qualitative research with kids, teens, gatekeeper parents, and the 21-35 year old for over 25 years!