The second in our series on Screentime: If GenZ are being productive on and offline, they feel they deserve a break, and for these teens, the screen is the break.
Vigeos & Insights
The first in our series about GenZ and Screentime … To adults and parents it’s a constant battle. For GenZ it is their everything.
For Gen Z, making phone calls is not a thing, they primarily use social media to communicate.* During the Pandemic, many gamers have substituted videogames as their go-to hangout space with friends.
Among Us provides an approachable and accessible way for Gen Z to connect in this socially distanced landscape.
What does it take for GenZ to move a videogame (or anything else) from “on the wishlist” to a purchase. More than anything else, it’s the multiple, personal touch points that reinforce their decision them from all angles.
COVID-19 has had a tremendous impact on Gen Z and how they look at the world and their place in it. They hate the pandemic, but they also see how it has reconfigured their life outlook, in many cases for the better.
Gen Z considers themselves the most openminded generation to come along. They see the struggles their parents generation face and the negative agenda that the Trump administration has promoted but have hope for the future of the country.
Distance Learning in the COVID era is hard on GenZ Teens, it is stressful and anxiety provoking. They can cope, but they could use a hug.
Instagram is a place where teens can show a representation of themselves, get their “news” and add another point-of-connection to their world.
Although Tik Tok is considered a social media, for teens, it is more accurately a short-form entertainment delivery vehicle.